In the 2026 Lexus lineup, almost every model comes with a choice. ES, NX, RX, TX, GX, LX, UX, LBX - hybrid, plug-in hybrid, gasoline, sometimes all at once. The buyer walks into the showroom and decides how far they're willing to go. This was a deliberate company strategy, one Toyota calls "multi-pathway": don't bet everything on a single technology, let the market choose for itself. And only one model stands without a safety net - the Lexus RZ - a model with no hybrid version, no gasoline alternative, and no room for error. What it says about the future of the most cautious premium manufacturer?

In a market crowded with electric vehicles that look like they arrived from another decade, Mercedes-Benz is making a different bet: evolution, not revolution. The new Mercedes-Benz C-Class Electric doesn't try to shock with its shape - it works more quietly, preserving the DNA of one of the most successful sedans in automotive history and carrying it into the electric era. That is precisely what makes its arrival significant. The C-Class has been the foundation of the Mercedes brand for decades, and this is the first time it has been built as a fully electric car from the ground up - setting a new standard for the entire segment in the process.

BMW has unveiled the new i3 - and it may be the most consequential electric vehicle in the company's history. Despite the familiar name, this is an entirely different machine from the quirky urban hatchback of the past. This is the first fully electric 3 Series: a ground-up Neue Klasse sedan that inherits the most emotionally charged nameplate in BMW's lineup. The 3 Series has defined what "the ultimate driving machine" means for fifty years. Now that role belongs, for the first time, to an electric car - and BMW appears to have built it without compromise.

Electrification in the world of premium SUVs is no longer an experiment. It is an inevitability. Yet even against this backdrop, the new Porsche Cayenne Electric feels like more than another step in the evolution of the model range. It feels like a genuine turning point. This is the brands third fully electric vehicle after the Porsche Taycan and Porsche Macan Electric - and perhaps the most important one for Porsches future.

In an era when the North American market is almost entirely dominated by large SUVs, the idea of a luxury minivan feels almost provocative. Yet this is precisely the bet Mercedes-Benz is making with the new Mercedes-Benz VLE - a fully electric van that does more than transport passengers. It reimagines the very experience of travel.

Mercedes-Benz has completely relaunched the GLB - and not as a mild cosmetic update, but as a genuinely radical reset. The new compact SUV keeps its recognizable practical silhouette, but receives a completely different technical foundation, new-generation electric versions, a redesigned interior and a digital architecture that shows where the entire compact Mercedes segment is heading. This is no longer simply a “small family crossover with a third row.” It is an attempt to combine urban practicality, long-range electric driving, digital luxury and real everyday versatility.

Automakers are becoming increasingly careful about saying out loud what recently appeared in almost every press release: electric vehicles were created for the sake of the environment. For moving beyond gasoline, for cleaner energy, for a future in which transportation produces fewer harmful emissions. Those arguments are easy to make when the vehicle in question is a compact urban EV. They become far more complicated when you are looking at the Cadillac Escalade IQ - an enormous electric SUV with a 205 kWh battery, the mass of a luxury land yacht and an appetite for electricity that feels almost industrial when it is time to recharge.

The Chevrolet Bolt is returning at exactly the moment when the electric vehicle market needs not another expensive technology flagship, but a simple, understandable and affordable car for real life. After several years in which many EVs became larger, more expensive and more complicated, the new Bolt once again focuses on what mass electric mobility should have been built around from the beginning: a reasonable price, sufficient range, fast charging, a practical body and very little unnecessary drama.

Building an expensive electric car is relatively easy. The harder task is to create an EV that does not feel like a compromise, does not frighten buyers with its price and fits into ordinary life. That was the idea behind the Nissan Leaf from the beginning. It was never trying to be a luxury technology flagship, never playing the numbers game for its own sake, never pretending to be something impossible. Its mission was more difficult: to prove that an electric car could be mass-market, understandable and attainable.

We have already covered the new Mercedes-Benz GLC EV - Stuttgarts second major push into the premium electric crossover market, where the emphasis is placed on multi-agent artificial intelligence and a renewed design philosophy. Now it is Munichs turn. BMW is also entering the arena with its own second attempt: the new iX3, built on the revolutionary Neue Klasse platform. And while Mercedes is focusing on AI and user experience, BMW is responding with record-setting energy efficiency, zonal architecture, and charging performance comparable to Tesla and Rivian.

Mercedes GLC with EQ Technology: the electric vehicle Mercedes cannot afford to get wrong. Mercedes-Benz is entering a new phase of its electric story. After the first EQ models, one thing became clear: futuristic design and a famous badge are no longer enough. A premium EV buyer wants range, fast charging, familiar luxury, an intuitive interface, strong software and a design that does not feel like an experiment for its own sake. That is why the new GLC with EQ Technology is not just another electric car for Mercedes, but one of the brand’s most important models of the coming years.

The Tesla Model 3 had long been ready for a major update. Since its launch in 2017, it had changed gradually: Tesla has never been fond of traditional model cycles with a clearly defined mid-cycle facelift every few years. Instead, the company has preferred to introduce constant small improvements to production, software and equipment. But the Model 3 update known as Highland became more than another round of incremental changes. It was, in effect, a serious reworking of one of the most important electric cars of the past decade.

More dynamic than ever, rich in digital innovation, and for the first time available with a fully electric powertrain: this is the new BMW 5 Series Sedan. In the form of the BMW i5, the latest generation of the worlds most successful business sedan aims to take a leading role in the move toward sustainable premium mobility in the upper mid-size segment. Consistent electrification, the enhanced BMW Curved Display, the new control system with QuickSelect, expanded digital services, and a stronger focus on sustainability throughout the entire product life cycle all reflect the progress BMW Group is making in the key areas shaping the future of the automotive industry.

Why do the name of the legendary British brand MINI and the surname of legendary motorsport engineer John Cooper so often appear in the same breath?

The BMW iX M60 became the first BMW M model developed from the outset as an electric vehicle. It is the most powerful and dynamic version of the BMW iX technology flagship — a vehicle in which electric mobility, premium comfort and a sporting character are brought together in one concept.

The BMW i4 became one of the brand’s most important electric vehicles because it made electric performance understandable for BMW’s traditional audience. It is not a futuristic experiment for the sake of design, and not a show concept built only to attract attention. It is a true Gran Coupe with the signature BMW seating position, sporting handling, a practical luggage compartment, a premium interior and an electric powertrain that translates familiar BMW character into a new format.

The Mercedes-Benz EQS became one of those cars that matter not only as a product, but as a sign of a changing era. It is not simply an electric version of the S-Class, and not an attempt to replace the combustion engine with a battery inside a familiar body. The EQS was conceived as a separate architecture of luxury: quiet, aerodynamically refined, digital and almost seamless. With it, Mercedes-Benz tried to answer the central question of the premium segment: what should a large executive car look like when its future is no longer built around a gasoline engine?

As the first classic model series from Mercedes-Benz, the new C-Class is electrified throughout thanks to plug-in hybrids and mild hybrids with 48-volt technology and integrated starter-generator. Due to a high-efficiency battery system, it achieves an electric range of about 100 kilometres (WLTP) as a plug-in hybrid. That is unprecedented in this category to date. It also sets standards with respect to sustainability. And because the C-Class is one of the companys highest-volume model series, this systematic electrification has a correspondingly strong effect on our carbon footprint. Other technical refinements include optional features such as DIGITAL LIGHT and rear-axle steering.

The BMW iX was never meant to be just another electric SUV from BMW Group. It was a statement about the future of the brand. This is a vehicle in which the company tried to redefine its own understanding of luxury, sustainability, digital technology and driving pleasure. Created from the outset as an electric vehicle, the BMW iX reimagined the Sports Activity Vehicle concept and showed what a large premium automobile could become in the age of electric mobility.

The S-Class is one of the defining symbols of Mercedes-Benz and the brands most recognizable luxury sedan. In its new generation, Mercedes-Benz aims to offer customers innovation, safety, comfort and quality at a level that once seemed unreachable. With the latest S-Class, we want to offer our customers innovation, safety, comfort and quality on a previously unattained level, - emphasized Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG. The new S-Class gives us even more reason to say that we have built the best car in the world, - added Markus Schäfer, member of the Board of Management of Daimler AG and Mercedes-Benz AG responsible for research and development. In this automobile, seductive luxury is combined with maximum safety, exceptional comfort and deep technological sophistication.

Luxury sports cars of the BMW 8 Series are raised to collector’s item status by means of exclusive BMW Individual design and equipment features – BMW 8 Series Coupé, Convertible and Gran Coupé available as edition models.

The biggest and most versatile member of the MINI model family generates fresh stimuli for driving pleasure and individual flair in the hallmark style of the British premium brand. Precisely refined design, attractive additions to the equipment range and innovative technology in the areas of operation and networking underpin the exceptional status of the new MINI Countryman within the premium compact segment.

The BMW 4 Series Coupé has never looked or felt more distinctly its own - sharper, sportier, and more confident than any generation before it - while staying unmistakably true to everything the 4 Series Coupé has always stood for.

The BMW 5 Series is one of those cars that clearly shows how the very idea of a business sedan has changed. In the past, buyers expected such a model to offer status, comfort and confident performance. Today, that is no longer enough. A modern executive sedan must also be digital, semi-automated, efficient, customizable and visually fresh enough not to look outdated next to the new generation of electric vehicles. The updated BMW 5 Series Sedan of the G30 generation became exactly that kind of transitional car: classic in form, but much more modern in substance.

The Mercedes-Benz E-Class Coupé and Cabriolet are the most emotionally appealing representatives of the luxury-class family of models. The latest measures to boost their attractiveness make these two dream cars even more desirable. The styling has been sportily honed with the front sections, in particular, being given a fresh look. The all-LED headlamps have been given flatter housings, while the interior of the LED tail lights has been reworked. At the same time the two-door models take on the key upgrade features of the other body variants as part of the facelift. These include electrified, and therefore more efficient, gas as well as diesel engines with integrated starter-alternator, the next generation of driving assistance systems and the infotainment system MBUX infotainment system.

Some cars simply sell well. Others become part of a brands DNA. The Mercedes-Benz E-Class belongs firmly in the second category. For many buyers, it is the true Mercedes: not the most theatrical, not the most extreme, but remarkably precise in character - solid, comfortable, technologically advanced and elegant enough not to need any unnecessary noise around it.

The new Mercedes-Benz GLS is Mercedes-Benz largest and most luxurious SUV and, above all, offers more: more space, more comfort, more luxury. The confident presence of its exterior stems from its impressive dimensions, which are even larger than those of its predecessor. One of the benefits of the longer wheelbase is interior spaciousness, especially in the second row. The three fully electrically adjustable seat rows offer all passengers a generous amount of space and outstanding seating comfort.

The presentation of the all-new BMW 8 Series Coupe adds a brand new chapter to the Bavarian premium carmakers long history of sensational sports cars – and gets its current model offensive in the luxury segment off to a particularly dynamic start.

The British premium automobile manufacturer strengthens the progressive character and appeal of its models in the small car segment with a stylishly refined visual appearance and extensive technological advancements. The update for the MINI 3 door includes fresh design accentuations, innovations in the field of drive technology, additional customization options and an expansion of the digital services available as part of MINI Connected.

The fourth generation of the BMW X5 (impresses with its wealth of innovations and represents the most compelling embodiment yet of the familiar Sports Activity Vehicle (SAV) blueprint: the ability to venture off-road combined with a talent for dynamic driving pleasure on it.

The new Mercedes-Benz GLE has a wealth of innovations. The active suspension system E-ACTIVE BODY CONTROL on a 48‑volt basis is a world first, while the driving assistance systems take another step forward with Active Stop-and-Go Assist. The interior is even more spacious and comfortable - a third seat row is available on request. The infotainment system has larger screens, a full-colour head-up display with a resolution of 720 x 240 pixels and the MBUX Interior Assistant, which can recognise hand and arm movements and supports operating intentions.

The new Mercedes-Benz G-Class appears in one of the strongest forms of its long history. On rough terrain and on pavement, in the city and far beyond civilization, this SUV impresses with the depth of its capability, modern assistance systems, extraordinary off-road performance, and a high level of safety. A new suspension, DYNAMIC SELECT drive modes, a dedicated G-Mode, and three 100-percent differential locks improve both comfort and manoeuvrability - on almost any surface.

With the launch of the new E-Class Cabriolet, Mercedes-Benz brings its E-Class family to completion. This open-top four-seater with a classic fabric roof combines sensual, purist design with exceptional long-distance comfort for four and the latest in advanced technology.

The Levante is like a warm Mediterranean wind that, in an instant, can turn into a furious storm. Bright, charismatic, and impossible to ignore, this vehicle was created to be the centre of attention. It performs with flawless confidence both on the highway and off the beaten path, leaving a lasting impression on everyone who has ever taken the drivers seat. It gives you the freedom to bring your boldest dreams to life.

Mulliner has unveiled one of the most unusual bespoke versions of the Bentley Bentayga luxury SUV. Created for enthusiasts of fly fishing and equipped with everything needed for a refined day by the river, the model is called the Bentayga Fly Fishing by Mulliner.

Like the GL before it, the new Mercedes-Benz GLS sets standards in the world of large premium SUVs and confirms its status as the S-Class among SUVs. It is a true seven-seater in the European premium segment, offering genuine interior space, a high level of luxury, impressive comfort, confident dynamics and advanced safety technology. Whether used for everyday driving, long family journeys or occasional excursions beyond paved roads, the GLS handles a wide range of scenarios with the calm superiority expected from a large Mercedes-Benz.

The latest generation of MINI now has something special for those fans of the traditional British brand who believe driving pleasure should come with the sky above their heads. It takes just 18 seconds to add sun, air and a sense of freedom to the familiar MINI feeling. For this, the new MINI Cabrio is fitted with a fully automatic textile soft top, powered for the first time by an entirely electric and therefore especially quiet mechanism.

Maserati Ghibli was not simply a new model for the brand. It was an attempt to enter a segment long dominated by German premium sedans. Before that, Maserati remained a rarer, more emotional and more niche marque - with the Quattroporte, GranTurismo and a sporting aura that attracted enthusiasts, but did not turn the brand into a volume player. The Ghibli was meant to change the scale: offer a more accessible entry into the world of Maserati, preserve Italian charisma and compete with business sedans bought not only with the heart, but also with reason.