Euro Market and Smoke Shop

Balkan Groceries, Imported Drinks, and Hookah Supplies

On Rainbow Boulevard in Las Vegas, inside the MandM Rainbow Center, one half of Euro Market is packed with Balkan and Eastern European groceries while the other half runs as a full hookah and smoke shop. The shelves carry Bosnian coffee, Croatian Pipi soda, the vitamin drink Cedevita, ajvar, and Serbian Takovo preserves, while the freezer holds burek pastries filled with meat or cheese alongside cevapi sausages. The drink aisle stocks Kosovo wine, the chokeberry wine Sibirska Aronija, and beer from Germany, Serbia, and the Czech Republic, right next to the hookah tobacco, coals, and smoking accessories.

A separate snack shelf lines up Stobi flips, a crunchy puffed peanut snack, alongside Honey Heart chocolates, Frondi cocoa treats, and the ever popular Bamba, while a baking section carries European milled flour and dry pasta for dishes like Polish noodles or the Austrian cabbage dish Krautfleckerl. The deli case holds sliced sausages and cold cuts that are hard to track down at a regular American supermarket.

The shop has operated on Rainbow Boulevard for many years, changing address and ownership along the way while staying the place the local Balkan and Eastern European community turns to for a taste of home. Today it combines a grocery store and a hookah and smoke shop under one roof.